The TradeMark East Africa Challenge Fund (TRAC) is a project funded by TradeMark East Africa (TMEA) aimed at boosting economic growth and regional trades in the East African Community (EAC) and the region’s trade with the rest of the world through innovative projects.

We support businesses, service providers and organisations from the private sector and civil society.
  • TRAC is based in Nairobi and has representatives in Tanzania, Uganda, Rwanda and Burundi.

  • It is open to proposals from all EAC nations. Innovative projects, proposed by private firms that have the potential to boost cross-border and international trade will be eligible for funding.

  • Projects that also benefit a large / huge number of people and promote climate resilience and environment sustainability will be given preference.

  • Women owned or managed businesses are particularly encouraged to apply.

ROUND 1

Name

Project Objectives

Country

Africado Ltd

Developing Export Markets for Avocado in Kilimanjaro Region

Tanzania

NOGAMU

Scaling up the export of Uganda’s Organic Dried Fruits to International and Regional Markets through bulking and promotion of a common brand

Uganda

NUCAFE

Creating Equitable Sharing of Treasures of Coffee through Value Chain Expansion to over 150 Farmer Organisations and Cooperatives in Uganda

Uganda

ROUND 2

Name

Project Objectives

Country

African Cotton & Textile Industries Federation (ACTIF)

Enhancing regional Trade through a full Value Chain Project under Better Cotton Initiative

Kenya

Asili Natural Oils Limited

Value addition and new product innovation for socially motivated Moringa and cosmetic oils producer in Rwanda

Rwanda

Darsh Industries

RedGold

Tanzania

Food and Nutrition Solutions Ltd

Value addition to local mangoes in Northern Uganda for access to the EAC market

Uganda

Go Finance Co. Limited

Increasing the reach of Mobile Money and Access to Finance

Tanzania

Kokoa Kamili Ltd

Centralized Organic Wet Cocoa Purchasing and Processing for Export to Developed Markets

Tanzania

The Mediae Company

iShamba

Kenya

RUGOFARM S.A

Smallholder Patchouli Commercialization Project in Burundi (SMAPACO Project)

Burundi

Tanzania Organic Agriculture Movement (TOAM)

One Stop Organic Shop East Africa (OSOSEA)

Tanzania

Tigo Rwanda

Mobile Solutions for Agriculture Value Chain

Rwanda